Privacy Policy

Last Updated: April 9, 2025

Ultra-Guard Fabric Protection (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website (www.ultra-guard.com) or use our services. By accessing the website or utilizing our services, you agree to the policies outlined in this document.

Should you have any questions about this policy, please contact us using the information at the end of this document.

Information We Collect

We collect information about you to provide our services effectively and to improve your experience. This includes:

1. Personal Data

  • Contact details such as name, email address, phone number, and physical address.
  • Information provided through forms, such as quote requests or service inquiries.

2. Usage Data

  • Details such as your IP address, browser type, pages visited, time spent on the site, and device information.
  • Data collected automatically when you browse our website or interact with its features.

3. Additional Information

  • Information shared by you voluntarily through surveys, feedback, or direct communication.

4. Cookies and Tracking Technologies

  • Our website uses cookies and similar technologies (e.g., web beacons, pixels) to enhance functionality and improve your browsing experience. You can manage cookie preferences through your browser settings. However, disabling cookies could limit certain website functions.

How We Use Your Information

The data we collect helps us deliver and improve our services. Specific uses include:

  • Providing Services: Quoting, scheduling, and delivering our fabric and upholstery protection services.
  • Communication: Responding to inquiries, updates, promotional offers, or service reminders.
  • Improving Experiences: Analyzing user behavior to enhance website performance and usability.
  • Security: Protecting against unauthorized access, fraud, or potential threats.
  • Legal Compliance: Meeting legal or regulatory requirements and enforcing our terms and conditions.
  • Personalized Advertising: Delivering personalized ads based on browsing activity (subject to your consent, if required).

Legal Basis for Processing (for GDPR Compliance)

For users within the European Union, our legal basis for processing personal data includes the following:

  • Consent: When you provide explicit consent for us to process your personal information (e.g., when submitting forms or signing up for marketing communications).
  • Contractual Necessity: To fulfill a contract with you, such as providing the services you requested.
  • Legitimate Interests: To improve our services, website functionality, and customer experience.
  • Legal Obligation: To comply with applicable laws or regulatory requirements.

Sharing Your Information

Your personal information will only be shared in limited circumstances, including:

  • With Service Providers: Third-party providers who assist with operational needs such as hosting, analytics, or communication.
  • Business Transactions: If the company undergoes a merger, acquisition, or asset sale, your data may be transferred as part of the process.
  • Legal Obligations: We may disclose data if required by law or a valid legal request.
  • With Consent: When you provide explicit permission, we may share your data for agreed-upon purposes.

We do not sell or rent your personal data to third parties.

Your Rights Under GDPR and CCPA

We respect your privacy rights and provide the following options:

  1. Access and Correction: Review or update the personal information we hold about you.
  2. Data Deletion: Request the removal of your data when it is no longer necessary for the purposes we collected it for.
  3. Opt-Out: Unsubscribe from marketing communications at any time using the “unsubscribe” link or by contacting us directly.
  4. Data Portability: Obtain a copy of your personal data in a portable format, where applicable.
  5. Right to Object: Object to the processing of your data for certain purposes (e.g., marketing or profiling).

For users under the CCPA (California Residents):

  • You have the right to request information about the categories of personal data we collect, the purposes for which we use it, and the third parties with whom we share it.
  • You can request that we delete your personal data (subject to certain exceptions).
  • You can opt-out of the sale of your personal data, though we do not sell or rent your data.

To exercise your rights, please contact us at the details provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and user experience. These include:

  • Essential Cookies: Necessary for core website features such as navigation and secure logins.
  • Analytics Cookies: Track website usage and measure performance to refine content and design.
  • Advertising Cookies: Deliver personalized ads based on browsing activity.

You may manage cookie preferences through your browser settings. However, disabling cookies could limit certain website functions.

Security of Your Information

We employ technical, administrative, and physical measures to secure your information. Despite these safeguards, no system can guarantee absolute security. We encourage responsible internet practices to further protect your data online.

Retention of Data

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Usage data may be retained for internal analysis to enhance the functionality of our services.

Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from them. If we learn that we have inadvertently collected such data, we will delete it promptly. Parents or guardians who believe their child may have provided information should contact us immediately.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page regularly for any updates.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Phone: (866) 667-6685
  • Email: customerservice@ultra-guard.com

Your privacy is important to us, and we are committed to maintaining the trust and confidence of our customers by safeguarding your information.