Leadership. Experience. Professional fabric protection expertise trusted nationwide.
Dick Fleming is the owner and lead fabric protection expert at Ultra-Guard, where he has dedicated his career to helping homeowners, designers, and businesses protect and preserve their most valuable furnishings.
With decades of hands-on experience in fabric care, stain prevention, and surface protection, Dick has built Ultra-Guard into a trusted national brand known for advanced protection technology, professional service, and long-term results.
His deep understanding of textiles, fibers, and protective coatings allows him to deliver solutions that extend the life, appearance, and performance of upholstery, rugs, carpets, and specialty fabrics.
Dick began his career in the fabric care and protection industry with a focus on understanding how different materials react to wear, moisture, sunlight, and everyday use. Over time, he recognized that traditional fabric protectants often failed to provide lasting results — leading him to seek better, safer, and more durable solutions.
This commitment to innovation led to the development and adoption of Ultra-Guard’s proprietary STAIN FREE® fabric protection system, which chemically bonds to fabrics for long-term stain and soil resistance without altering texture or appearance.
Today, Dick oversees product development, technician training, and quality standards across Ultra-Guard’s nationwide service network.
His expertise spans both residential and commercial environments, including homes, offices, hospitality venues, healthcare facilities, and designer showrooms.
Under his leadership, Ultra-Guard emphasizes technician certification, continuing education, and rigorous quality control to ensure every client receives premium service. He works closely with interior designers, furniture manufacturers, and commercial partners to ensure that protective treatments meet the highest performance standards.
Beyond service delivery, Dick is committed to educating customers about proper fabric care and long-term maintenance. Through blog articles, guides, and consultations, he helps clients make informed decisions about protecting their investments.
His goal is simple:
To help clients enjoy their furnishings longer — with fewer stains, fewer replacements, and lower long-term costs.
Dick is known for his hands-on involvement and personal commitment to every project. Whether advising a homeowner on protecting new furniture or consulting with designers on large installations, he brings the same level of care, precision, and professionalism.
This customer-first mindset has helped Ultra-Guard build long-term relationships and a reputation for reliability and integrity.
